Hong Kong:

Prudential Hong Kong Limited (“Prudential”) today announced two new additions to its digital transformation line-up that harness automation, artificial intelligence (AI),machine learning and other technological innovations in order to provide a more personalised and accessible experience to customers.

Launched today, eClaims is Hong Kong’s pioneering electronic claims submission system that covers all types of individual hospital claims. It is a new self-service customer platform that enables customers to both submit their hospital claims electronically and get instant claims status updates, making insurance claims an easier and hassle-free experience.


Following a pilot rollout to financial consultants in August this year, Prudential will also be extending a new AI-powered Chinese-language virtual assistant “Ask Prudence” chatbot service to its customers, allowing a round-the-clock online enquiry service.


 “There has been a growing demand for more internet- and mobile-enabled service offerings that complement traditional paper-oriented processes. The new additions seek to offer customers an end-to-end digitalised experience which sits at the core of our customer journey,” said Sam Lim, Chief Transformation Officer at Prudential.