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IRDAI slaps a fine of Rs5 cr on Policybazaar, levels 11 charges against the intermediary

by AIP Online Bureau | Aug 4, 2025 | Indian News, Life, Non-Life, Regulation, Risk Management, Technology | 0 comments

IRDAI in exercise of the powers under Section 102 of the Insurance Act, 1938, has imposed a penalty of Rs. Five Crore on M/s Policybazaar Web Aggregator Pvt. Ltd. (Now known as “M/s Policybazaar Insurance Brokers Pvt. Ltd.”) along with direction, advisory and caution for various violations established under Insurance Act, 1938, ”said a IRDAI order running into 34 pages signed by Satyajit Tripathy, member, Distribution and PK Arora, member, Actuary.

Hyderabad: Insurance regulator IRDAI on Monday has imposed a fine of of Rs 5 crore, the largest ever on any insurance player, on listed Policybazaar Insurance Brokers for violating existing regulations on multiple counts. .

IRDAI in exercise of the powers under Section 102 of the Insurance Act, 1938, has imposed a penalty of Rs. Five Crore on M/s Policybazaar Web Aggregator Pvt. Ltd. (Now known as “M/s Policybazaar Insurance Brokers Pvt. Ltd.”) along with direction, advisory and caution for various violations established under Insurance Act, 1938,” said a IRDAI order running into 34 pages signed by Satyajit Tripathy, member, Distribution and PK Arora, member, Actuary.

The IRDAI had conducted the remote inspection of insurance web aggregator (IWA ) from 1st to 5th June 2020. The inspection report revealed multiple violations of provisions of the Insurance Act, 1938, for which the regulator has slapped 11 charges against the listed intermediary.

One of the charges are key managerial personnel (KMPs) and employees of the web aggregator are having directorships in other companies. The principal officer (PO) of the IWA had held directorship in a few companies, in addition to having directorship in IWA. In addition, it is also observed that President, Head of Operations, Director General Insurance Business and BU Head were holding the position of the directorship in other entities.

IWA apologized for not taking the prior approval of the IRDAI . Post Personal hearing, the IWA submitted that current Principal Officer and Key Managerial Personnel (KMPs) are not holding directorship in any other company

The IWA regulations require that the domain names of primary or secondary or product category specific websites are owned and registered in the name of IWA. However, it is noticed that the website of policybazaar.com is owned by its holding company. IWA has paid license fee @ 5% of the revenue to the holding company for usage of domain name.

During FYs 2018-19 and 2019-20, a sum of Rs 15.51 Crore and Rs 25.79 Crores respectively has been paid to the holding company.

Clientele of paisabazaar.com are diverted to policy bazaar. While browsing the website of Paisabazaar.com, a website operated by its group company M/s Paisabazaar Marketing and Consulting Private Limited (paisabazaar.com), it is noticed from the homepage of Paisabazaar.com, that there is a provision for diverting their clientele for life and health insurance needs to IWA website. This requires the approval of the IRDAI for diversion of clientele.

However, the IWA has not sought any approval of the IRDAI. .

IWA while entering into agreement with HDFC Life for providing outsourcing, has agreed the price on per service basis. IWA has received a sum of Rs. 104.59 crore towards outsourcing charges in the year 2019-20. In one invoice, the IWA has charge a sum of Rs. 24.81 crore towards cost of work station for the month of March, 2020.

During the personal hearing, IWA submitted that for all the outsourcing arrangements are done on the basis of legal agreements, charges are predetermined and for the post-sale activities only. As majority of the policies sold by them are monthly mode policies which require a lot of servicing at their end.

Post personal hearing, the IWA submitted that currently, all the outsourcing arrangements have been stopped Further, on examination of the documents submitted by the IWA, it is concluded that the submissions of the IWA with regard to owning of domain name/website policybazaar.com are not found true.

On the examination of the financial statement for the FY 2018-19, it has been observed that IWA is sharing the Infrastructure and other cost with its holding company without having a valid agreement

The insurance intermediaries are required to remit the insurance premium within 24 hours of the receipt of the premium but not complied by Policybazaar.

Despites of reminder, IWA failed to provide call recoding even for a single case. This indicate that the systems are not administratively capable to extract solicitation related documents w.r.t. policies sold to demonstrate the process.

There is a concern that IWA could be indulging in sourcing of business through call centers by way of misleading calls. There may be issues of mis-selling however, the same couldn’t be verified by the inspection team as they could not get access to the data.

The inability to provide the data within turn-around-time is a matter of concern from suitability point of view and from the stand-point of treating customers fairly.

Also Web Aggregator has received the insurance commission in excess of the remuneration prescribed under the commission Regulations.

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