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Insurance JVs between Generali and Central Bank unveil a new brand

by AIP Online Bureau | Aug 4, 2025 | Indian News, Life, Non-Life | 7 comments

Rob Leonardi, Asia Regional Officer, Generali, said, “India has long been a strategic market for Generali and our joint venture with the Central Bank of India reflects the potential we see today and for the future. The synergies between our two organisations are clear.”

Mumbai: European major Generali Group and Central Bank of India today announced a new brand identity, Generali Central, for their life and general insurance joint ventures.

The Generali Central brand launch includes a new visual identity, including a new logo and typography, as well as a new website and revamped social media presence.

Generali Group is the majority shareholder with a stake of 73.99% in Generali Central Life Insurance Company , formerly known as Future Generali India Life Insurance. Central Bank holds a 25.18% stake in the new JV .

Similarly Generali Group holds a 74% stake in Generali Central Insurance Company Limited,formerly known as Future Generali India Insurance Company.

Central bank has a network of over 4,500 branches.

Rob Leonardi, Asia Regional Officer, Generali, said, “India has long been a strategic market for Generali and our joint venture with the Central Bank of India reflects the potential we see today and for the future. The synergies between our two organisations are clear.”

Alok Rungta, MD and CEO, Generali Central Life Insurance Company , said, “ Our strategic partnership with Central Bank of India unlocks transformative potential to reshape the landscape of protection and insurance in India.

Anup Rau,MD and CEO, Generali Central Insurance Company, said, “By harnessing the bank’s extensive branch network and community trust, we are uniquely positioned to bridge the protection gap, enhance insurance awareness, and deliver comprehensive, customer-centric solutions.”

7 Comments

  1. Naresh kumar Marwari
    Naresh kumar Marwari on August 5, 2025 at 7:26 am

    Congratulations and pray for grand success.
    I am interested to work in Senior post in Claims and Underwriting of Motor, Non- Motor, Property and Casualty insurance,& Health and having 36 years of experience in National Insurance company Ltd
    I am N.K.Marwari, Retired Deputy General Manager from National Insurance company Ltd, Chandigarh and done MBA Fellowship in General Insurance,MBA( Marketing),B.Ed., Certificate Course in Artificial intelligence in Digital Marketing.

    Reply
    • Madhusudan SABBELLA
      Madhusudan SABBELLA on August 6, 2025 at 2:43 am

      Smart way to promote yourself and offering your candidature sir…All the best sir.

      Reply
  2. Dipak Datta
    Dipak Datta on August 5, 2025 at 10:29 am

    Any new brand in general insurance sector should first focus on the customers’ general perception of insurance companies cheating the insured while considering claims in the backdrop of vast rejections on one ground or the other and take adequate measures to address the issue.
    To ensure a wide penetration the policy Clauses need be transparent and easily understandable by the common mass, not just the educated people and also the insurance agents/advisors should have a clear understanding of the Clauses to communicate with the proposed insured.
    The insurer should ensure quality communication to the proposed insured by proper training of the agents/advisors over the quantity of premium accumulated.
    At any cost, the insurer should discourage mis selling by deceiving the customers. The competition among the different insurers, over a growing market, should be on the quality of product and customer service rather than the volume of business.

    Reply
    • Madhusudan SABBELLA
      Madhusudan SABBELLA on August 6, 2025 at 2:42 am

      Sir, Well said and extremely thought provoking commentary on the poor state of affairs in general insurance industry. While GOI makes lot of noise over its lofty promotion of “Insurance for all by 2047, it does very little to encourage the customer to buy insurance products. IRDAI changed its name from IRDA , but it’s attitude did not change..! Bureaucrats running a Service industry needs deep understanding, empathy and flexible mindset to make insurance products affordable and user friendly like in the west. Even after 2 decades of its formation , IRDA failed to impress upon the GOI for Regulating the healthcare industry to offer seamless and trouble free cashless treatment. Post COVID health insurance portfolio registered highest growth rate. But , insurance industry only helped healthcare players to mint money, while insurance companies are bleeding….! What a paradox…that says it all. It’s a miserable failure on the part of regulatory authorities. Can they deny it..???

      Reply
  3. MRUNAL PAREKH
    MRUNAL PAREKH on August 5, 2025 at 4:49 pm

    Their Earlier Joint Venture Made Future Group Bankrupt

    Reply
    • Madhusudan SABBELLA
      Madhusudan SABBELLA on August 6, 2025 at 2:31 am

      I think it’s the other way round
      …Future group went bankrupt because of unwanted diversification and adventures…! A giant in FMCG once upon a time, went broke because of mismanagement and fingers in too many things..

      Reply
  4. Jayant Balaram Mahanta
    Jayant Balaram Mahanta on August 6, 2025 at 3:41 am

    Can i work as a Advisor i have IRDA license

    Reply

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