Axis Max Life Insurance launches new cover

Axis Max Life Insurance has announced the launch of Axis Max Life Smart Term Plan Plus, a non-linked, non-participating, individual pure-risk life insurance plan designed to address diverse needs and life stages, with coverage tailored for customers’ needs. It offers a benefit to receive up to 200% of the total premium, paid-back as a special exit value with no additional premium to be paid to avail this benefit. The plan also offers women-centric features tailored to the unique requirements of this customer segment.