In a circular on Tuesday, the insurance regulator has said regulated entities can only use the `140/180’ numbering series(or any other numbering series allocated/assigned by DoT/TRAI in future for the purpose) for making commercial calls
Hyderabad:
In a bid to curb pesky calls in the insurance industry, the insurance regulator IRDAI has said all its regulated entities have to fulfill TRAI prescribed regulatory requirements for sending a commercial communication to its existing or prospective customers.
In a circular on Tuesday, the insurance regulator has said regulated entities can only use the `140/180’ numbering series(or any other numbering series allocated/assigned by DoT/TRAI in future for the purpose) for making commercial calls.
140 series is currently operational and exclusively being used for promotional voices calls to existing customers or prospective customers.
160 series, to be implemented by Aug 2024 can be exclusively used for transactional and service calls to the existing customers.
Entities mixing promotional content with transactional/service calls on the 160 serries is strictly prohibited.
Usage of any other 10-dfigit fixed/mobile number other than 140/160 series for making promotional /service/transactional voices calls directlyh or through agents) is strictly forbidden.
Registration of Headers for sending SMS messages
The regulated entities shall ensure that they register their SMS Headers with any of Telecom Service Providers(TSPs)
Any commercial communication can only take place using registered Headers assigned to the Regulated entities.
The regulated entities are required to get message content templates registered with the Telecom Service Providers. Such registration is required for all types of contents including fixed as well as variable components.
The regulated entities have ensure that they send their commercial communication by engaging only registered Telemarketers(RTMs) or establish the direct connectivity with the Telecom Service Provider for this purpose.
Further, the regulated entities have to onboard the Digital Consent Acquisition(DCA) system deployed by the Access Providers for the acquisition of digital consent of the custmers and integrate the same with the system.
They have to be responsible for maintaining the confidentiality and security of their customer’s data and information and prevent its misuse.
The regulated entities have take steps to spread awareness among customers in local lamguage as well about the remedial actions.