SBI General Insurance has launched its ‘Crop Insurance Week’ awareness campaign in the implementing states for Kharif 2025 season. This week-long initiative aims to educate farmers about the benefits of Crop insurance and promote enrollment under the Pradhan Mantri Fasal Bima Yojana (PMFBY). “Through this dedicated awareness campaign, we aim to bridge knowledge gaps and drive more enrolments under the scheme,” said Naveen Chandra Jha, MD & CEO, SBI General Insurance.
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