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TRAI mandates pre‑tagging of variables in SMS content templates to curb fraud

TRAI mandates pre‑tagging of variables in SMS content templates to curb fraud

by AIP Online Bureau | Nov 18, 2025 | Eco/Invest/Demography, Indian News, Regulation, Risk Management, Technology

Evidence from multiple Unsolicited Commercial Communications (UCC) investigations showed that the absence of predefined tagging has been routinely exploited for fraudulent and phishing activities. Absence of predefined tagging allowed unregistered or malicious URLs,...

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