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Centre issues stern warning against surrogate ads seen as harming consumers

Centre issues stern warning against surrogate ads seen as harming consumers

by AIP Online Bureau | Feb 22, 2024 | Eco/Invest/Demography, Indian News, Policy, Regulation

“We are committed to working collaboratively with all stakeholders as we navigate through this evolving issue. The Department of Consumer Affairs reaffirmed its stance with utmost clarity that any continued involvement in surrogate advertising will not be condoned. It...

Social media marketing most effective when it motivates consumers to start posting: Study

by AIP Online Bureau | Aug 1, 2023 | Facts, Technology

The conventional belief has been that social media allows marketers to influence the purchase behavior of their followers directly. New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social media...
Amazon duped millions of consumers into enrolling in Prime, US FTC says

Amazon duped millions of consumers into enrolling in Prime, US FTC says

by AIP Online Bureau | Jun 22, 2023 | International News, Regulation

The consumer protection agency filed a lawsuit claiming that Amazon’s website manipulates users into enrolling in Prime, where subscribers pay $139 a year for privileges like speedy free delivery, video streaming and access to 100 million songs. The cancellation...

Rise in premium amount for life insurance biggest concern for consumers: Survey

by AIP Online Bureau | May 10, 2023 | Facts, Life

Another key finding of the report is that 22 per cent of customers cited ‘Company does not keep in touch’ as a potential reason for leaving. In addition, 8 out of 10 customers would like the bank RM/agent to call/meet them after purchase at least once...

Disclosures in advertisements must be hard to miss by consumers: Govt

by AIP Online Bureau | Feb 28, 2023 | Eco/Invest/Demography, Indian News, Policy

Rohit Kumar Singh, Secretary to the Department of Consumer Affairs emphasized the duty of manufacturers, service providers, advertisers, and advertising agencies to ensure that their advertisements do not mislead consumers. Disclosures made in advertisements must be...
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