Rohit Kumar Singh, Secretary to the Department of Consumer Affairs emphasized the duty of manufacturers, service providers, advertisers, and advertising agencies to ensure that their advertisements do not mislead consumers.
Disclosures made in advertisements must be hard to miss and not mixed with a group of hashtags or links, said Rohit Kumar Singh, Secretary to the Department of Consumer Affairs. He made the remarks on Monday while virtually delivering an address at the #GetItRight Brand Influencer Summit 2023 organized by the Advertising Standards Council of India (ASCI) in Mumbai.
The summit focused on the importance of responsible advertising practices and consumer protection.
The Secretary added that disclosures should be superimposed over the image for endorsements in pictures, and for endorsements in videos, they should be made in both audio and video formats.
In live streams, disclosures should be continuously displayed and prominently placed.
Further, he emphasized the duty of manufacturers, service providers, advertisers, and advertising agencies to ensure that their advertisements do not mislead consumers.