Cricker legend Sachin Tendulkar and Jude Gomes, managing director & CEO of Ageas Federal Life at an event in Mumbai to launch company’s new brand identity
Jude Gomes, managing director & CEO of Ageas Federal Life Insurance, said, “ This milestone accelerates our aspiration to address India’s evolving financial protection needs and build a brighter future for millions.”
Mumbai: Ageas Federal Life Insurance, today, launched its new brand identity in the presence of cricket legend Sachin Tendulkar, who has been roped in as a brand ambassador of the company.
Tendulkar said, “I am extremely proud to be associated with Ageas Federal Life Insurance. With its new identity and strengthened promise, the brand reaffirms what truly matters standing by people and securing lives. The new logo and brand promise reflect a renewed commitment to protecting every family’s future.”
Speaking at the launch, Jude Gomes, managing director & CEO of Ageas Federal Life Insurance, said, “This new identity reflects who we are and what we strive to become for the people of India. This milestone accelerates our aspiration to address India’s evolving financial protection needs and build a brighter future for millions.”
The refreshed identity arrives at a time when India’s life insurance industry is experiencing significant transformation, with increasing awareness around financial protection, rapid digital adoption and growing demand from emerging customer segments including MSMEs and young savers.
By offering tailored SME insurance solutions to a segment where over 85% of businesses remain underinsured, the company is helping bridge a critical protection gap and enabling MSMEs across India to grow with confidence.
Ageas Federal continues to strengthen its nationwide presence through a hybrid distribution model that blends digital accessibility with robust last-mile connectivity.
The company ranks 4th in solvency among private life insurers with a robust solvency ratio of 270% as of March 2025 and effectively 2nd when excluding two newly incorporated insurers.
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