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HDFC Life launches ‘First Call’ term campaign highlighting the importance of protecting loved ones

by AIP Online Bureau | Sep 30, 2025 | Briefs, Life | 0 comments

HDFC Life, has unveiled a new term insurance campaign titled “First Call.” The campaign ‘First Call’ has two evocative films which portray how moments of vulnerability naturally direct individuals to reach out to those closest to them. It also reminds viewers that financial protection is an extension of the love and care they show towards their families.

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