Siddhartha Mohanty, CEO & MD, LIC, said, “With the launch of the MarTech platform, LIC has taken the first leap on its bold new journey of digital transformation, one that will redefine customer engagement in the insurance sector. This initiative strengthens our ability to connect with policyholders, prospects and agents in a seamless and personalized manner.”
Sitanshu Swain
Mumbai: State owned Life Insurance Corporation (LIC) has launched its cutting-edge marketing technology (MarTech) platform, marking, the first major milestone in Project DIVE, LIC’s ambitious, digital transformation initiative.
This launch represents LIC’s first step towards leveraging world-class technology for customer engagement.
DIVE (Digital Innovation and Value Enhancement) is a digital transformation program by the Life Insurance Corporation of India (LIC). The program aims to improve the customer experience and LIC’s digital infrastructure.
Siddhartha Mohanty, CEO & MD, LIC, said, “With the launch of the MarTech platform, LIC has taken the first leap on its bold new journey of digital transformation, one that will redefine customer engagement in the insurance sector. This initiative strengthens our ability to connect with policyholders, prospects and agents in a seamless and personalized manner.”
The MarTech platform introduces an intelligent, multi-channel engagement capability, enabling LIC to run hyper-personalized, always-on campaigns that enhance customer experience and drive business growth.
With the first pillar under Project DIVE now live, LIC reinforces its commitment to innovation, customer centricity, and digital excellence, said the corporation.
As Project DIVE progresses, LIC will continue to introduce next-generation digital capabilities, ensuring it remains at the forefront of the global insurance landscape.
In the initial stage of this project, LIC will work to gradually transform its customer acquisition process via agents, bancassurance and direct sales. LIC predominantly relies on its agents to build clientele.
In the second stage, it will be followed by the digital transformation of LIC’s other domains and services including claims settlement, loans and other key offerings, to ensure easy access for clients.
Apart from these digital transformation initiatives, the corporation is also exploring the possibility of setting up its own separate fintech unit as a potential business model.
Greattttt
Very good initiative by LIC OF INDIA. But we need to project ourselves as hard-working employees and officers which can be done only when we go back to 6 day working atmosphere with lunch time from 1.15 PM to 2 PM and cash counters upto 4.30 PM daily because we are paying 30 days rent for our office buildings and opening our offices only for 20-22 days which is creating a very bad opinion among general public including our LIC Agents who are mostly doing part time business. We have taken a very very wrong policy of closing our offices on all Saturdays only to promote private insurance industry companies like Max life and others who are working from 8 AM to 8 PM running their offices with minimum hard working employees. They provide good quality training for their officers and employees unlike our futile 1.5 days EEP training . First we need to receive our customers as our family members instead of treating them as additional burden which most of us are feeling in this 5 day working atmosphere as we are pre occupied with other important jobs. We are enjoying 2 more holidays every month but our business is not in good position. We are harassing our beloved customers by asking them to come again and again to revive their policies mainly the low sum assured term assurance policies of 50,000 and age above 60 years policies at the fag end of their term saying that we have to get the revival decision from divisional offices concerned. This is very much irritating for them as the money they bring for payment will be dried up and they are loosing interest to come to LIC office and they are surrendering their LIC policies. We proving it right the popular saying by our PM NARENDRA MODI that public sector is born to die like BSNL unable to serve their customers properly. We are unable to attend least update the contact details and PAN details asking them to go another seat and request that employee or an officer to do their job. Hence it is better to upgrade ourselves and go back to 6 day working atmosphere with an option to take an additional leave on anyday of that week if necessary. We need to have a PRO in every branch office with a permanent land line and WhatsApp number assigned to him or her so that they will be able to attend the queries of the public and LIC agents. We need to upgrade our services by upgrading Satellite offices to a full fledged branch offices instead of treating our officeers as assistants to take cash only in the absence of class 3 and 4 employees. We are loosing a lot by many of our own mistakes but people are having faith in our organization when we see them asking fresh LIC policies even though they are getting small returns on their policies on maturity. We need to enhance their good faith and protect our organization by saying that we are ready to work on all six days of the week from 10 AM to 5.30 PM with lunch time for 45 minutes with permanent cashiers and sub-staff instead of daily asking the class 3 employees to take a cash password daily carrying their biometric to the cash counters keeping their daily job in jeopardy. We have to do a lot more other than our daily job in the office to enhance the image of the corporation at a time when management is going on with their age old norms and procedures. Be a role model and do the best. Thank you all.
Well said sir
What cutting Edge, Simple option to Transfer of Ulip plan policy from one branch to another branch is not available for policy holder.
Technology and Martech too will need individuals to handle these Smart Technology Machines!
The persons behind these machines need to be more Customer Friendly willing to work and support with positive response and mindset treating Esteemed Customers and Agents with Respect, Dignity by ensuring quality services! The best solutions comes out when everyone develops the feelings of ownership and then offer respect and best possible services!
How can this be possible? Employees can’t work for 70 or 90 hours,but LIC agents are working through out the day. All field staffs are available 24 hours. They are also getting their Salary And Commission for that. So in other words like other Companies LIC is also working through out the day. So we can’t say LIC is not better than others but we can say LIC is the best company of not only in India but it is also name in the world. LIC is always No. 1
Full screened present scenario
Exactly,sir at first service is the most important part of this industry. If we are not to upgrade our service mentality, then we couldn’t survive for longtime.
Thank you
Good work of LIC for Agent communities
Great initiative by no 1 International insurance brand with AAA rating by Brand Finance.. Right steps as international leader to support its customers 24*7 with highest satisfaction to its employees too..to compete inthe market and save all its stake holder to that arrogenent concept of make every one under pressure for 24/7..
First’ of all let your people protect your investors interest and safeguard them by improving the performance of LIC and its stock price
Great
Superb initiatives, best wishes to TEAM LIC
Good to Great initiative.
Be confident and be active mode…. Degital transformation quick response and quick results gives More success and more connectivity
We can grow together
Things are moving very fast. But please be reminded, that the.old generation Agents who shares most of the vast growth of LIC,shouldn’t be left out, as for the innovation of technology is very fast but the grasping power of the new technology takes time for We Agents. Every effort should be made by LIC to ensure that they are back.on track.
Please bear it in mind.
Thank You.
‘Desire’
‘Desperate’
‘Determination’
We are united & can strengthen if these 3 D’s are within us.
Salute 🇳🇪 ‘LIC ‘ marching Successfully with innovative features by providing accessible support on our finger’s👍🏻
Strong LIC Stronger India
Good to know
I also like 6days Saturday half day. Mainly we will concentrate
In service aspects.For every time on revival or loan or surrender we will ask aadhar . For submitting of proposal the customer give all enclosures like aadhhar,pan,bank account. Why we will ask everytime aadhaar.Even for premium paid certificate also we require aadhaar. We will simplify our procedures in service aspects. We have to ask feedback review (rating) in giving messages like premium update s [ on payment of premium in phone pay]and other updates. Customers are facing problems in phone pay for premium payment, asking date of birth. It is not necessary to give date of birth.
DOB should be there to avoid any typographical error in policy number. It is based on the assumption that the customer has given and the same has been keyed in correctly in the system. Since there is no correction available for payment of premium in wrong policy number due to typographical error, DOB has been kept there for a check.
In such case why dob required for viewing policy status in SBA senior development officer portal..is it not cumbersome.. we should be able to view immediately upon typing policy number
Correctly said
Excellent Initiative Sir
I want to use it.
LIC Is Costumer centric . I salute
Great picture in life insurance of india
Great initiatives by Insurance behemoth.
Great initiative by largest insurance provider of world.
Great
Congratulations
East or west, LIC is best. Always ahead.
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It is very good for young India
Great going… Congratulations .
Comment *
शानदार
LIC IS GREAT
Which type digitalization????
LIC always the leader
Great…..
LIC can do anything.
LIC is Best.
Very Good Initiative for the LIC of India and It’s PolicyHolders.
Inspite of being a gigantic Institution, LIC is always aheade in taking initiatives to match the market pulse. Congratulations and best wishes to team LIC for successful implementation of project DIVE. 👍👏👏👏
Great initiative
Very good initiative by LIC of India for all stakeholders. This initiative will take the organisation to new heights and will create confidence and satisfaction to customers.
Really great.
LIC always acts as pro. LIC’s innovatieve and creative step in the digital era of marketing.
Great.
Great initiative…. In context of current situation… One platform for policy holders, marketing force and staff. Best wishes…
Very nice 👍
LIC’s CEO & MD, Siddharth Mohanty launched “MarTech” platform under LIC’s digital infrastructure as DIVE (Digital Innovation and Value Enhancement).
It is a good initiative by LIC OF INDIA. But,
Before going in atmosphere of DIVE,
Reforms are necessary.
(1) To change mentality of LIC Employees as Government employees regarding Servicing.
(2) To change mentality of LIC Employees regarding punctuality.
(2) To change mentality to full support to their LIC Agents.
(3) We need to project ourselves as hard working employees and officers.
(4) We need to receive Our Customers as our God instead of treating them as an additional burden.
(5) We need to upgrade our services by upgrading Satellite offices to a full fledged Branch Offices.
Thanks for giving a platform for writing.
Superb initiatives, best wishes to TEAM LIC
A very wonderful beginning has been made by the Life Insurance Corporation of India.If some things are kept in mind then this facility can be used to the maximum extent.
1. While dealing with customers, it is important to keep in mind that if there are customers then we are also there.It is important that the behavior of all the field force employees is very positive so that they can give their best in the field. And remain enthusiastic about your work.
3. Officers who work around the clock should start issuing letters. Or they should start sending them to the field once a week.
4. The problem of field force needs to be heard calmly and resolved.
5. People who are working in LIC with full dedication should be selected to use this MarTec facility.
in Hindi
बहुत ही शानदार शुरुआत भारतीय जीवन बीमा निगम द्वारा की गयी है.
कुछ बातों का अगर ध्यान दिया जाये तो इस facility का अधिक से अधिक उपयोग किया जा सकता है.
1. ग्राहकों को डील करते समय दिमाग में होना जरुरी है की ग्राहक हैं तो हम हैं.
2. सभी फील्ड force के साथ सभी कर्मचारियों का व्यव्हार बहुत सकारात्मक होना जरुरी हैं जिससे वो फील्ड में अपना सर्वश्रेष्ठ दे सकें. और अपने कार्य के प्रति उत्साहित बने रहें.
3. घड़ी के कांटे से जो अधिकारी काम करते हों उनको लेटर इशू करना शुरू कर देना चाहिए. या उनको हफ्ते में 1 दिन फील्ड पर भेजना शुरू कर देना चाहिए.
4. फील्ड force की समस्या को शांति से सुना जाना व् उसको दूर किया जाना जरुरी हैं.
5. ऐसे लोग जो पूर्णतः समर्पित भाव से LIC में काम कर रहे हैं उनको इस MarTec facility का उपयोग करने हेतु चुना जाना चाहिए.