Mumbai:
Bajaj Allianz Life Insurance, today launched a first-of-its-kind service in the insurance industry ‘Smart Assist’. The service will enable customers to connect with the company, through a secure screen sharing feature, to avail real-time assistance on completion of their buy journey, anywhere. Smart Assist is designed to help customers know all about their product, while enjoying virtual assistance, and maintaining the social distance protocol.
Smart Assist is designed to provide assistance to customers, especially first-time digital users, at a time when face-to-face meetings are becoming a challenge due to the pandemic. The service is available on the company’s app that their sales representatives use – INS-tab.
Tarun Chugh, Managing Director and CEO of Bajaj Allianz Life said, “The business environment has changed significantly since the pandemic, and it is essential to respond to changing customers behaviors. We are focused on building agile business processes to meet the new needs, and Smart Assist is yet another step in that direction. The innovative tech-enabled service is designed to deliver superior service experience. We are confident it will play an essential role in keeping life goals of our customers on track, irrespective of the limitations due to the pandemic.”
Smart Assist co-browsing service enables personalised engagement with customers in a completely secure environment, with end-to-end encryption. All a customer needs to do is approve and then click on a link shared by the Company to start the co-browsing session. The easy-to-use screen sharing feature allows even non-tech-skewed customer to check on the product that is being discussed. All this takes place in real-time, enabling customers to completely understand the product they are looking at to start their Life Goals journey.