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Bandhan Life launches its new branding

by AIP Online Bureau | Apr 19, 2024 | Indian News, Life, Technology | 0 comments

The insurer will add 1,000 new members to its team in its immediate growth phase as it aims to fortify its presence and offer its products and services to its expanding customer-base across the country

`Looking ahead, our vision for the next five years is set: transforming Bandhan Life into a leading multi-channel insurance company. We will be expanding our presence across all relevant product categories, thereby enhancing the services we provide.”Satishwar B, MD and CEO of Bandhan Life

Mumbai:

Bandhan Life, formerly known as Aegon Life Insurance, announced its new identity by unveiling new a logo and tagline on Friday.

With a tag line ‘Bharat Ki Udaan, Bandhan Se’, it has now positioned for a rapid growth

The insurer will add 1,000 new members to its team in its immediate growth phase as it aims to fortify its presence and offer its products and services to its expanding customer-base across the country.

Satishwar B, MD and CEO of Bandhan Life, said, “This transition sets the stage for an amazing new chapter for us as we become a part of the renowned Bandhan Group. With Bandhan Life, we are bolstering our collaborative strengths of digital innovation and robust distribution to enhance the value for all our stakeholders. Looking ahead, our vision for the next five years is set: transforming Bandhan Life into a leading multi-channel insurance company. We will be expanding our presence across all relevant product categories, thereby enhancing the services we provide.”

The transition to Bandhan Life represents more than a change in branding and signifies a strategic shift towards becoming a comprehensive insurer that combines the best of digital innovation with the strength of vast distribution channels.

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