IPG Howden, Asia’s leading high net worth life insurance broker, renamed Howden Private Wealth


Howden today unveiled a new brand as it brings together its global broking operations under one name.

The rebrand follows Howden’s announcement in April that it would unify and simplify its business structure under a single, aligned global executive, with insurance broking, reinsurance broking and underwriting reporting directly to David Howden, CEO.

David Howden, CEO, Howden, commented, “ We act for clients ranging from individuals to the largest global corporations, spanning the full spectrum of local, specialty and international (re)insurance.  We now have a brand that shows all we have to offer our customers.  It reflects who we are.”

Goh Chye Huat, Regional CEO, Howden Asia, added,“In Asia, we have witnessed the extraordinary growth and transformation of this dynamic region over the last few years and there has never been a better time to unite under one brand to reflect our standing as a leading international insurance group.

“An important part of this unification is that IPG Howden, Asia’s leading high-net-worth life insurance broker, will be renamed Howden Private Wealth, effective immediately, and will continue its focus on providing bespoke high-quality life insurance and wealth planning solutions to our affluent clients across Asia and EMEA.

As of today, Howden’s operations in Asia employs over 1,000 people across retail, speciality, reinsurance and high-net-worth, with offices in Singapore, Philippines, Thailand, Indonesia, Malaysia, and Hong Kong.

The Howden brand will be represented by 15,000 people in 50 countries, not only capturing the scale of the firm’s operations for millions of clients but also, with a fresh and dynamic visual approach, expressing their collective difference, said Howden.