The partnership has since inception served more than 25 lack customers with over Rs 3,81,900 Cr. worth of sum assured to cover their risks
New Delhi:
Max Life Insurance and Axis Bank, one of India’s largest private sector banks, celebrate the completion of thirteen years of Bancassurance partnership which has protected the financial future of its customers with a comprehensive suite of life insurance solutions.
The partnership has since inception served more than 25 lack customers with over Rs 3,81,900 Cr. worth of sum assured to cover their risks.
The alliance aims to further strengthen its distribution network, leverage cutting-edge technology and offer differentiated products in the marketplace, as part of their long-term strategy, said V. Viswanand, Deputy Managing Director, Max Life.
“As our promoter and a successful Bancassurance partner of 13 years, our relationship with Axis Bank has grown in strength over the years. We are strongly focused on increasing the momentum and are well positioned to capitalise on what we have already achieved,” he vadded.
Commenting on the occasion, Ravi Narayanan, Group Executive & Head – Branch Banking, Retail Liabilities and Products, Axis Bank, “Our shared values of customer obsession and collaboration have enabled us to strengthen our alliance over the past decade. With the right technology, products and people on our side, we aim to further deepen and build on it.”
The acquisition of 12.99 percent equity share capital in Max Life by Axis Group has further strengthened bancassurance