The platform, combined with ACKO’s core insurance offering, will deliver personalised content and services to enable better healthcare choices, informed decisions, and improved outcomes
ACKO on Thursday has acquired Parentlane, a digital health platform in the maternity and child health space.
The technology platform empowers young millennial parents with proactive healthcare solutions from preconception to the most critical early childhood development phase.
The platform, combined with ACKO’s core insurance offering, will deliver personalised content and services to enable better healthcare choices, informed decisions, and improved outcomes.
While speaking about the acquisition, Varun Dua, Founder of ACKO, said, “As both ACKO and Parentlane seek to address the problems in healthcare, there is total alignment in our respective philosophies. Parentlane has built a successful engagement-led technology platform for maternal health, which we believe will play a significant role in helping us provide comprehensive healthcare service to our customers and expand beyond the core insurance offerings by partnering with the healthcare ecosystem.”
Vijay Anand, Co-Founder and CEO of Parentlane, will join the Acko leadership team and spearhead strategic initiatives for the company.
Vijay said, “Parentlane has been a gratifying experience for us as we offered comprehensive care to young couples during one of their most exciting and important life milestones. During this journey, we discovered the significant value that insurance brings to customers and how it could potentially become the primary gateway for consumers to access healthcare services and improve their health outcomes. ”
Parentlane currently serves over 2 million users yearly on the platform with personalized content and delivers healthcare services by partnering with many leading hospitals across the country. In addition, the company has built a repository of 10,000+ content pieces in multiple formats, which the platform leverages to personalise information based on customer lifecycle stages and various health conditions, said a press release from Acko.
ACKO last week had announced its foray into the retail health insurance segment with the aim to bring the customer into the focus with its fair pricing, convenience and superior customer experience.
The company plans to disrupt the health category by directly offering industry leading products and unmatched value to the customers.
Sanjeev Srinivasan, Chief Executive Officer, ACKO, said, “Health insurance is a rapidly growing industry in India. Rising healthcare costs and increased focus on preventive healthcare are driving demand for health insurance products. However, one of the biggest challenges in the health insurance industry is the complexity and lack of transparency in the products offered. With the launch of our health plans, we aim to tackle these issues head-on, offering best-in-class features, and unparalleled buying and claims experience.”