“Changing our brand name to Allianz Trade means reinforcing our position as a global player. With the new brand name, we will benefit even more from the reputation and strength of the Allianz Group, which has an extensive global network of expertise,” said the company that operates in 52 countries and count over 5,500 employees
Paris:
Euler Hermes, the world leader in trade credit insurance, has rebranded itself as Allianz Trade.
For over 100 years, the company has been providing companies of all sizes with powerful tools to expand their business and protect their assets with trade credit insurance and surety bonds.
The name change is a natural move because it has been “fully part of the Allianz Group since 2018, said the company.
“Changing our brand name to Allianz Trade means reinforcing our position as a global player. With the new brand name, we will benefit even more from the reputation and strength of the Allianz Group, which has an extensive global network of expertise,” said the company that operates in 52 countries and count over 5,500 employees.
Chris Townsend, member of the Board of Management of Allianz SE, adds: “We are excited to see Euler Hermes become Allianz Trade and are convinced that the change will bring about many benefits in terms of awareness, business development, growth and innovation. Allianz Trade is a unique, data driven and tech-enabled business, of which we are extremely proud.”
Becoming Allianz Trade: a great asset for our future
The new brand name will directly support the implementation of our 2025 strategic plan. This plan underlines our strong ambition for growth across all our lines of business and geographies, and is based on three pillars:
Extend core businesses: The company wants to expand its competitive edge in our trade credit insurance business. It will continue to work on delivering top-level service in all market segments, building on unrivalled underwriting tools, skills and infrastructure, and on a multi-channel distribution including the Allianz agents network. It also aims to accelerate market penetration in the U.S.
Scale growth engines:
It will also develop faster our growth engines such as surety and specialty solutions (Transactional Cover Unit & Excess of loss). It has already experts in these lines of business, and it will invest to develop further and quickly expand our market shares.
Prepare for the new world: The third priority of the company focuses on the longer term, as we believe it is crucial to prepare itself for the future of trade.
To remain ahead of the game, it must seize the opportunity given by the shift of B2B trade online and become a key player in this new ecosystem.
business and protect their assets with trade credit insurance and surety bonds. Our goal has always
been to anticipate and mitigate risks through business intelligence to help firms trade with confidence.
Our in-depth knowledge of markets and economic cycles, combined with our predictive analytics
applied to the largest set of company data, allow us to position our clients one step ahead.
We are the world leader in trade credit insurance, operate in 52 countries and count over 5,500
employees. Changing our brand name to Allianz Trade means reinforcing our position as a global
player. With the new brand name, we will benefit even more from the reputation and strength of the
Allianz Group, which has an extensive global network of expertise.
“We are now Allianz Trade. What does it mean for our company, for our clients and for our
employees? In one word: more. More global expertise and knowledge inspiring more local solutions.
More confidence in tomorrow with more opportunities to help businesses grow. More foresight and
customized service. More ability to keep up even better with technological transformations.
More visibility to attract new talents, and more career opportunities for our employees. There is a lot to be excited about, and we have only just begun to explore the possibilities”, says Clarisse Kopff, CEO of
Allianz Trade.
Chris Townsend, member of the Board of Management of Allianz SE, adds: “We are excited to see
Euler Hermes become Allianz Trade and are convinced that the change will bring about many
benefits in terms of awareness, business development, growth and innovation. Allianz Trade is a
unique, data driven and tech-enabled business, of which we are extremely proud.”
Becoming Allianz Trade: a great asset for our future
Our new brand name will directly support the implementation of our 2025 strategic plan. This plan
underlines our strong ambition for growth across all our lines of business and geographies, and is
based on three pillars:
Extend core businesses: we want to expand our competitive edge in our trade credit
insurance business. We will continue to work on delivering top-level service in all market
segments, building on unrivalled underwriting tools, skills and infrastructure, and on a multichannel distribution including the Allianz agents network. We also aim to accelerate market
penetration in the U.S.
Scale growth engines: we will also develop faster our growth engines such as surety and
specialty solutions (Transactional Cover Unit & Excess of loss). We are already experts in
these lines of business, and we will invest to develop further and quickly expand our market
shares.
Prepare for the new world: our third priority focuses on the longer term, as we believe it is
crucial to prepare ourselves for the future of trade. To remain ahead of the game, we must
seize the opportunity given by the shift of B2B trade online and become a key player in this
new ecosystem.
“Growth is at the heart of our new strategy. We strive to find solutions for customers active in national
and global economies, because trade credit ensures the legitimacy and successful execution of
business transactions. We remain strongly committed to our mission of timely, accurate information
and prudent, stable, experienced-based services. We are entering a new, exciting phase for our
company, and I am thrilled to begin this journey by becoming Allianz Trade”, says Clarisse Kopff.