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Social media marketing most effective when it motivates consumers to start posting: Study

by AIP Online Bureau | Aug 1, 2023 | Facts, Technology

The conventional belief has been that social media allows marketers to influence the purchase behavior of their followers directly. New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social media...

RBI not planning to regulate social media influencers

by AIP Online Bureau | Jun 9, 2023 | Eco/Invest/Demography, Indian News, Regulation, Risk Management

Social media influencers peddle personal views or those paying them on financial markets or stocks. Since January 2022, SEBI has been saying it would come out with regulations to tame the so-called financial influencers, it has not yet issued anything but has been...

Australia regulator to probe social media influencers for false endorsements

by AIP Online Bureau | Jan 28, 2023 | Facts, Technology

As part of the sweep, the Australian Competition and Consumer Commission has begun reviewing Meta Platforms Inc’s Facebook and Instagram, TikTok, Snap Inc’s Snapchat, Alphabet Inc’s YouTube and Amazon.com Inc’s streaming service Twitch,...
Grievance Appellate Committee contours in 10-12 days; panel to be in place by Nov 30: Rajeev Chandrasekhar

Grievance Appellate Committee contours in 10-12 days; panel to be in place by Nov 30: Rajeev Chandrasekhar

by AIP Online Bureau | Nov 2, 2022 | Indian News, Regulation, Technology

Rajeev Chandrasekhar,Union IT minister The minister asserted that compliance of IT rules and laws is not ”pick and choose” or ”cherry picking” option for social media platforms, and made it clear that the government will not be a mute spectator...

Govt-appointed appellate panels to be set up in 3 months for resolving social media users’ grievances

by AIP Online Bureau | Oct 28, 2022 | Indian News, Policy, Regulation, Risk Management, Technology

The IT rules changes have been in the works for months, though, ever since users red-flagged instances of digital platforms acting arbitrarily. The latest move will arm the users with a grievance appeal mechanism in the form of appellate committees that will look into...
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