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Axis Max Life’s IPQ 7.0: Persistent protection gap in rural India

Axis Max Life’s IPQ 7.0: Persistent protection gap in rural India

by AIP Online Bureau | Jun 26, 2025 | Articles, Eco/Invest/Demography, Life

-Rural India’s Protection Quotient rises to 16, up from 12 in IPQ 5.0 – but urban-rural gap stands at 32 points,-Life insurance ownership remains significantly lower, despite awareness gains,-Rural women lag rural men in all protection indices – Protection Quotient at...
Life insurance: 78% of urban Indians own one or more products, Axis Max Life Insurance survey

Life insurance: 78% of urban Indians own one or more products, Axis Max Life Insurance survey

by AIP Online Bureau | May 5, 2025 | Articles, Eco/Invest/Demography, Life

Prashant Tripathy, CEO and managing director, Axis Max Life Insurance said, “This year’s record Protection Quotient, alongside all-time high life insurance ownership, reflects a decisive shift in consumer priorities — from cost sensitivity to genuine protection needs....

Internet users to surpass 900 million in India this year, AI a gamer changer

by AIP Online Bureau | Jan 16, 2025 | Data, Eco/Invest/Demography, Technology

“The widespread acceptance and enthusiasm surrounding AI should encourage digital companies to introduce more next-generation AI features in India,” Biswapriya Bhattacharya, Director, B2B and Technology, Kantar Insights–South Asia, said New Delhi: Driven...
LGBTQIA+ community: 9 in 10 in India secure their financial future, says Max Life’s study

LGBTQIA+ community: 9 in 10 in India secure their financial future, says Max Life’s study

by AIP Online Bureau | May 30, 2024 | Articles, Eco/Invest/Demography, Life, Wealth Management/ Philanthropy

With a population estimated to be around 135 million people, or around 10% of India’s 1.4 billion population, the LGBTQIA+ community represents a significant segment whose financial preferences and challenges cannot be overlooked The flagship study of Max Life...

Top 75 valuable Indian brands witnessed a 4% decline in value to USD 379 bn this year: Kantar

by AIP Online Bureau | Sep 29, 2023 | Data, Eco/Invest/Demography

The decline reflects the strain that businesses and consumers have been under in recent times due to supply chain challenges, rising interest rates, and market uncertainty, said Kantar BrandZ Top 75 Most Valuable Indian Brands Report New Delhi: Top 75 valuable Indian...
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