HDFC Life partnership with KKR for IPL cricket season

HDFC Life has announced its association with the Kolkata Knight Riders (KKR) as an official partner for the recently commenced IPL cricket season. Pritika Shah, head-marketing, HDFC Life, said, “Given India’s diversity, we have been building our brand through culturally relevant region focused efforts in India. This association with Kolkata Knight Riders continues that journey for us. KKR’s large following gives us an opportunity to deeply connect with households across the country, especially in the East.”