Many youngsters postpone this decision, assuming it’s something to worry about later, when they are married, have kids, or ticking off other conventional life boxes. But unforeseen events, be it untimely demise, health setbacks, or sudden family responsibilities, don’t follow a schedule. And when they occur, not having a financial safety net can unravel even the most carefully laid plans
Amit Jaiswal- Chief Distribution Officer – Proprietary Sales Force, Bajaj Life
India’s workforce is in the midst of a quiet but powerful transformation. Walk into any co-working space, coffee shop, or creative studio, and you will find a rising generation of young, single, urban professionals who are digitally fluent,financially independent, and deeply aspirational.
They are building careers,launching startups, exploring side hustles, and in many ways, rewriting how we have traditionally defined success.
It’s an exciting time to be part of this evolving landscape. Having worked closely within the financial services space, I have witnessed firsthand how this generation is redefining ambition. They are earning more, spending smarter, and investing earlier than previous generations. They care about experiences, wellness, and high-quality living.
However, life insurance still doesn’t always get the attention it deserves in many financial plans.
I often hear young professionals say, “Why would I need life insurance? I am young, healthy, and I don’t have dependents.”
This response reflects a broader gap in how we perceive financial protection. Because the reality is, life doesn’t always follow a set timeline—and being prepared early can make all the difference.
A recent industry survey revealed that while awareness around life insurance among urban millennials and Gen Z is growing, actual ownership remains low.
Many postpone this decision, assuming it’s something to worry about later, when they are married, have kids, or ticking off other conventional life boxes. But unforeseen events, be it untimely demise, health setbacks, or sudden family responsibilities, don’t follow a schedule. And when they occur, not having a financial safety net can unravel even the most carefully laid plans.
I will explain my point with an example.
Picture meeting a young entrepreneur at a startup event. He is in his late twenties, running a promising design firm, living the quintessential urban dream. When one asks him about life insurance, he smiles and says, “That’s for my parents, not me.” But as he speaks, it becomes clear that while he is building his business, he has also co-signed a home loan and is contributing to his parents’ expenses.
The irony here is hard to miss: in shielding his loved ones today, he has overlooked the very tool that would protect them if
the unexpected ever occurred.
Whether you are supporting aging parents, funding higher education, or buying your first home, life insurance isn’t just about protection, it’s about enabling life goals.
The plans available today are built for customers of all segments. They are simple, flexible, digitally accessible, and designed to evolve with changing aspirations. From term plans that offer large coverage at affordable premiums, to market-linked products like ULIPs or guaranteed income plans, etc. Insurers offer a diverse range of products which encompasses protection, investments, savings,and retirement plans and life no longer just a product for the elderly, married, or risk-averse, it’s a smart financial lever for anyone building a future.
There is another dimension to this conversation that deserves attention and that is financial ownership. Buying life insurance isn’t just a checkbox exercise; it’s a statement. It says your future, your responsibilities, and your dreams matter enough to protect. In a world where careers are dynamic and life goals shift rapidly, early planning isn’t just practical, it’s empowering.
It’s encouraging to see more young Indians taking charge of their finances, exploring investments, and building wealth. But true financial security is never complete without protection.
India’s young professionals are scripting bold, inspiring stories. But potential must be matched with preparedness. Life insurance should not be treated as an afterthought or something to be shelved for later. It should be as fundamental as your health cover or retirement savings.
Because in a world of uncertainties, it remains one of the few tools that not only protects what you earn, but everything you aspire to achieve.