Mumbai, Sept 17:
On Friday, M R Kumar, chairperson,Life Insurance Cporporation,launched a new mobile app ‘PRAGATI’ (Performance Review Application, Growth And Trend Indicator) for exclusive use of corporation's development officers.
Taking forward corporations' digital journey,‘Pragati’ is a comprehensive mobile application which gives various information which are updated in near real-timeabout the performance of their agency force in critical areas of business performance like Premium collection, agency activisation, prospective MDRT (million dollar rount table)/ centurion agents etc., apart from monitoring their team on activities such as usage of agents mobile app and NACH validations.
There is also a calculator to measure their cost ratio.
“We believe that this mobile app – PRAGATI will be a major asset in the arsenal of our development officers which will empower them to plan their business strategies and monitor the performance of their team,'' said LIC.
Recently LIC had launched the ANANDA Mobile App which is digital paperless solution which received overwhelming response from its agents.
LIC has been taking lot of customer centric and digital initiatives for ease of operations for its customers and field force
It has also come out with an artificial intelligence technology based app “Jeevan Saakshaya” which enables its annuitants and retired employees to submit life certificate from the comfort of their home instead of visiting LIC office for submitting Life certificate.
LIC's chatbot ‘LIC Mitra’ which is available in English ,Hindi and Marathi has a daily enquiry of over 50000 with response success of over 95 %. Its customer portal has over 1.8 crores registered policy holders with over 1.5 lakh customer’s login in every day for availing various services.
In these days of digital explosion, gathering information is crucial for any officials to effectively discharge their duties. The scenario becomes more important when it is related to the marketing verticals of any organization where real time data and information is utmost necessity for decision making and preparing market enhancement strategies, said LIC.