“Solving for data governance, specifically what should be the global standard for data residency — localisation, privacy and security — are very important steps for our long term success. I think developing a policy framework will accelerate development of AI and AI based solutions in a significant way,” Tata Sons Chairman N Chandrasekaran said.

For Google, the face-off against Paytm and other Indian app startups creates a new problem in one of its top growth markets, where it has committed to spend around $10 billion over the next five to seven years through equity investments and tie-ups.

Google also faces four antitrust cases in India, the latest of which alleges the Mountain View, California-based tech giant abused its Android operating system’s dominant position to garner an unfair advantage in the smart TV market.

Google has denied any wrongdoing.