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Paytm launches insurance broking biz,to cross-sell insurance products through its leverage on its 16 mn merchants

Through its 100% subsidiary PIBPL, the company will now offer insurance products across four categories including two-wheeler, four-wheeler, health and life. PIBPL has already tied up with 20 of the leading insurance firms in India and would be integrating with 30 more companies over the next few weeks.Other than online initiatives, the company would be leveraging on its 16 million-strong merchant partner base to sell its insurance products all over the country.

Aviva India eyes millennials, launches a new brand campaign

Anjali Malhotra Chief Customer, Marketing, Digital and IT Officer, Aviva Life Insurance said, “Aviva India has always brought a fresh perspective towards life insurance. We believe that the idea of life insurance must resonate with positivity and confidence to help customers face life and its surprises with good, sound financial plans. Hello, Life. Hello, Aviva is our endeavor to trigger this important, but oft ignored thought among millennials.

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