“Notably for fever, consumers chose doctor visit over self-medication whereas for headache, cough and cold, more respondents seemed to self-medicate and rely on chemists. Further, gastric conditions were found to be more prevalent among geriatrics.
“Interestingly, Eno has emerged the top OTC brand choice for gastric conditions with at least 7 in 10 urban Indian preferring it. Zandu Balm was the top choice among balms for headaches,” says a statement by Ipsos.