Abdullah Al-Rashid, Director of Ithra’s Digital wellbeing program says: “As an organisation dedicated to individual enrichment, we at Ithra want to understand the cultural impacts of mankind’s growing reliance on the internet and social media. Unfortunately, our research shows that half of all people believe over-reliance on these platforms is damaging their wellbeing. This is why we are launching Sync – a new initiative designed to raise awareness about digital wellbeing, support novel research in partnership with global entities, and unite thought leaders globally to find new ways to protect the public.”